The Marketing of Love discussion kicked off with Moderator, Maria Romano, and led the group through the conversation of Love in Las Vegas, Marriage Marketing, and the people behind the magic.

• Built in Wedding Planners are a thing to stay. A person who represents a venue has added new/unique services and referral marketing.
  • Wedding Venue – opportunity to talk up a venue, create a vision of what they will experience, prepare them for their point of contact
  • Wedding Florist – escort your couple through the planning stage of choosing textures and color scheme
  • Wedding Gown – refer talented industry professionals who will take the best care of your couple in achieving the couples dreams within their budget
  • Wedding Ring – Create relationships with jewelers  – which is usually the first point of contact of a couple
• Making the day stress free and easy are key components to a successful wedding vendor business.
  • The couple and their guests are all going to be easily swayed emotionally on this day
  • Each interaction should be graceful, positive, and inclusive. Couples are more interested in working with people who they connect with. Be someone that anyone can connect with.
• Focusing on the couple, and making the couple feel special are the top priority of every successful wedding vendor
• 4-5% of Las Vegas revenue is generated through Wedding Tourism
  • The wedding industry accounts for four percent of all visitors who come to Clark County including couples and guests. Wedding tourism generates $2.5 billion in economic activity, annually, including lodging, entertainment, dining and other non-gaming activities.
• Micro Weddings are now the thing – Micro Weddings are less than 50 guests 
• Outside Weddings blew up in 2021 and are in high demand for 2022
• We roll out the red carpet for our Las Vegas Wedding Couples – Concierge, Front Desk Agents, Transportation all play a vital role in making each Las Vegas Wedding Couple feel like they’ve made the best decision to tie the knot in the Wedding Capital of the World
• The Las Vegas Wedding License Bureau opened a satellite licensing office in Terminal 3 of the airport to make the process more seamless for our February 2022 couples
• There is a 5 Million Love Stories Event at the Las Vegas Sign on February 20, 2022 at 8:30am on the South end of the Las Vegas strip
• Lynn Goya has prompted all Clark County businesses to join in the celebration of 5 Million Love Stories by participating in different activities and creating their own special ways of honoring the couples who has made Las Vegas the Wedding Capital of the World.
  • Sidenote: I hosted an event at Forge Social House on Thursday, January 13, 2022 themed around 5 Million Love Stories. See the event recap here.
• Memorable Quotes:
  • According to Ramon Montez, of the LVCVA, the reason Las Vegas has succeeded in the Destination Wedding Industry is because “not only can we compete and offer what other places offer – we are better priced.”
  • “Always be marketing. Always be consistent.” – Jodi Harris
  • “Covid has had a positive effect on couples in terms of planning weddings.” – Ramon Montez
  • “The couple wants to celebrate themselves.” – Ramon Montez
  • “Millenials and Gen-Z couples are getting married for different reasons than previous generations. The divorce rate is down.” Lynn Marie Goya
  • “We are in a legacy industry.” – Maria Romano
• #ForeverHappensHere
• The Las Vegas couple wants meaningful as well as creative.
• The marriage license bureau has a few special stories of couples who were high on more than just love, and explained that couples are required to be sober when applying for their marriage license. Any couples under the influence and advised to return at a later date.
• Our competitive markets include wedding destinations such as Charleston, South Carolina, New York, and even our biggest competitor, Hawaii, still trails in bookings and revenue by 50% of Las Vegas.
• Marriage Licenses can take days if not weeks in other locations – Las Vegas offers “same day marriage licenses” – making the process convenient for couples on all timelines.
• #ForeverStartsWithYou 

•  Moderator: Maria Romano, Founder, Love Knots, LLC and 2nd Vice President of Las Vegas Wedding Chamber of Commerce

• Panelists:

• Lynn Goya, Clark County Clerk
• Ramon Montez, Senior Manager of Digital Marketing, Las Vegas Convention and Visitors Authority (LVCVA)

• Jodi Harris, CEO of Fun, Sight & Sound Events and Immediate Past President of Las Vegas Wedding Chamber of Commerce