Content Development
If CONTENT CREATION is the act of creating the communication of a talking point for the strategy in a marketing campaign, then CONTENT DEVELOPMENT is the process of creating the strategy and plan behind the story that we will share in the marketing campaign over the course of the month, quarter, or year.
This can include and is not limited to:
- Branding Guide
- Logos
- Products
- Services
- Story Shaping
- Mission, Vision, Values
- History
- Partners
- Community Initiatives
- Internal Communication
Content development is the first step in creating a marketing plan.
All of the Social Media Management Packages that are created on our side will begin with Content Development, which is one to three 60-90 minute conversations reviewing the above topics. This information can be communicated via file share, email, verbal, etc.
